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Dynamo announce 2010 MLS All-Star Game will be held at Reliant Stadium

HOUSTON — The Houston Dynamo, Lone Star Sports & Entertainment, and Major League Soccer announced that the 2010 MLS All-Star Game will be held at Reliant Stadium in Houston.

The league announced that Houston would host the annual event, and the venue will now be the 70,000-seat Reliant Stadium. The match, for which the date has yet to be announced, will pit the MLS All-Stars against an international club to be determined.

“It’s a real honor for us to be able to bring MLS players and the opponent into a building like this, which has seen great, great soccer in the last seven years since it opened,” Dynamo president and general manager Oliver Luck said. “When you talk to people around the sports business, they recognize that this is a very special building for soccer. The events that have taken place here over the years with LSSE have been great games with great crowds, and we believe this game will be very much in that mold.”

Fans from throughout North America and across the globe are expected to travel to Texas to take in the game and surrounding All-Star festivities, such as the MLS Soccer Jam that will take place during All-Star Week. Tickets are available now by purchasing Houston Dynamo season ticket packages, which are available by calling (713) 276-7500.

“I have personally seen many MLS All-Star Games in my professional career, and it’s amazing how far the event has come in popularity, in quality, and in competition-level,” Lone Star Sports and Entertainment general manager Chris Keeney said. “It’s really a great event. We’re certainly glad to be able to provide the stadium so we can turn out the largest crowd, perhaps, in all-star history, and do it in front of the greatest fans in the entire nation: Houston.”

About Lone Star Sports & Entertainment

Lone Star Sports & Entertainment (LSSE) is an independent event management company which is closely affiliated with the NFL’s Houston Texans. Since being founded in 2003, LSSE has established itself as the leading sports event promoter in Houston. LSSE moved into the world of college football in 2006 when it began managing the Texas Bowl. In its three-year existence, the Texas Bowl has generated an average of $25 million in local economic impact in the Greater Houston area. The Texas Bowl has grown its season ticket base to more than 20,000, a number which is on par with BCS-level bowl games.

 

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