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MORE THAN 18,000 TICKETS SOLD ON FIRST DAY FOR BELIZE–MEXICO WORLD CUP QUALIFIER

HOUSTON — Lone Star Sports & Entertainment (LSSE) announced that 18,304 tickets have already been sold for the Belize vs. Mexico World Cup qualifying match after the first day of sales to the general public.

That sales figure far outpaces the Day One sales figures for all but one soccer match played at Reliant Stadium. Only February’s international friendly match between the United States and Mexico sold more tickets on the first day of availability to the general public. 20,945 tickets were sold on day one for that match.

The first-day sales figure for this match exceeds the number of tickets sold for the 2006 FC Barcelona United States tour and the 2005 and 2007 CONCACAF Gold Cup matches, all of which were double headers. Both of those events, along with the United States vs. México match earlier this year, sold out before match day.

“We are off to an outstanding start. Fans are excited about the match and the response has been tremendous,” said LSSE director David Brady. “The fact that we have sold so many tickets this quickly is a testament to the magnitude of this match and is further evidence of what a truly world-class soccer market that Houston has become.”

Tickets for the first-ever World Cup qualifier in Houston range from $30-75 and are available at all TicketMaster outlets, including all Houston-area Fiesta stores. Fans may also purchase tickets online at www.ticketmaster.com, over the phone at 713-629-3700 or at the Reliant Stadium box office. Groups of 10 or more may purchase tickets together by calling 832-667-2390.

HIGHEST SOCCER FIRST-DAY SALES FIGURES, RELIANT STADIUM HISTORY
Date Event Day One Sales Final Attendance
February 6, 2008 United States vs. México 20,945 70,103
June 15, 2008 Belize vs. México 18,034 TBD
August 9, 2006 FC Barcelona vs. Club América
LA Galaxy vs. Houston Dynamo
14,341 70,550
June 17, 2007 Gold Cup Quarterfinal
México vs. Costa Rica; Guadeloupe vs. Honduras
11,067 70,092

For more information, please contact Zac Emmons, media relations contact for Lone Star Sports & Entertainment, at 832-667-2220.

ABOUT THE BELIZE vs. MÉXICO MATCH:

The match will be the first FIFA World Cup qualifier to be played in Houston. The match is the first of a home-and-home series between the nations as they begin the quest to compete in the FIFA World Cup finals in South Africa in 2010. Belize will be the home team for the match, with the teams set to face off in Mexico on Saturday, June 21, 2008.

This match marks the beginning of the second round of World Cup qualifying. Belize defeated St. Kitts and Nevis by an aggregate score of 4–2 in round one, while Mexico had a bye in the first round. There are four rounds of qualifying which will conclude next summer, when the top three teams from the CONCACAF region will qualify for World Cup South Africa 2010 and the fourth place team will play a home-and-home series against the fifth place CONMEBOL team for one final spot.

The match will also mark Belize’s debut in the city. Mexico will be making their third trip to Houston in the last 12 months and sixth overall. They played a pair of matches in Houston during last summer’s CONCACAF Gold Cup and faced the United States in a friendly match in February. Mexico made their Houston debut versus the United States on May 8, 2003. They played a pair of CONCACAF Gold Cup matches in Houston in 2005 and faced Bulgaria on November 16, 2005.

For the second consecutive year, Reliant Stadium will host a major international soccer event featuring the Mexican men’s national team on Father’s Day. In 2007, the CONCACAF Gold Cup quarterfinal matches were played on Sunday, June 17. Mexico defeated Costa Rica, 1–0, and Guadeloupe topped Honduras, 2–1, before a crowd of 70,092 — the third-largest soccer crowd in Texas history

Likely making his debut in official international competition will be new Mexico coach Jesus Ramirez. Mexico will play three friendly matches under Ramirez — all in the United States — but the match against Belize will be his first in a competitive setting. Mexico faces China in Seattle on April 16, Argentina in San Diego on June 4 and Peru in Chicago on June 8.

Broadcast information will be announced at a later date.

ABOUT TRAFFIC SPORTS

Traffic Sports is one of the leading sports event management companies in the world. Traffic Sports was founded in Brazil over 20 years ago and continues to be headquartered in São Paulo. Traffic has regional offices in Miami (Traffic Sports USA), Amsterdam, the Netherlands and Lisbon, Portugal. During the past two decades, Traffic Sports has organized and/or commercialized most of the official international events in the Americas including: the FIFA Club World Championship 2000, Copa America, Copa Libertadores, Copa Sudamericana and Gold Cup. Traffic Sports also owns Miami FC (USL-1 Team) and Desportivo Brasil (Team/Academy in Brazil) and has partnerships with Palmeiras, Avai and Ituano in Brazil. Traffic Sports is part of the Traffic Group, a diverse group of companies specialized in sports and entertainment including Rede Globo affiliates in Brazil, a network of newspapers in Brazil (Bom Dia) and a television production facility (TV7).

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