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TEXAS BOWL WINS AMERICAN MARKETING ASSOCIATION CRYSTAL AWARD

HOUSTON — The Texas Bowl was honored by the American Marketing Association’s Houston chapter with the association’s Crystal Award at a banquet Thursday night. The Texas Bowl was recognized as the Outstanding Non-Profit Special Event for 2007.

“This is a great honor for the Texas Bowl, our staff and the hundreds of volunteers who work tirelessly to make the event great,” said Texas Bowl director David Brady. “The bowl is a celebration of the culture, heritage and football tradition of the Lone Star State, and part of that tradition is continually reaching for excellence. We are proud to be recognized by the AMA for the 2007 Texas Bowl, and we are hard at work to make the 2008 Texas Bowl even better.”

“We also want to congratulate our partners who also received Crystal Awards: DePelchin Children’s Center, VT2 Studios and the Houston Zoo,” Brady said.

The Crystal Award nominees were selected by a panel of eight judges, all marketing professionals from outside the Houston area. This year’s field was the most competitive in the history of the award, setting records for the number of entries, up 27 percent over last year, and the number of participating companies/organizations, up by 67 percent.

The 2007 Texas Bowl was a tremendous success, both on and off the field. The bowl boasted over 20,000 season tickets and over 35,000 tickets sold before the matchup was announced. The Texas Bowl has averaged $25 million in local economic impact over the past two years, putting it on par with major conventions such as the Offshore Technology Conference. The Texas Bowl has also donated $130,000 to DePelchin Children’s Center, the official charity beneficiary.

For more information, please contact Zac Emmons, media relations contact for Lone Star Sports & Entertainment, at 832-667-2220.

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