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U.S.A. VS. MEXICO SOCCER MATCH SEEN BY 9.6 MILLION FANS

HEATED MATCH-UP MAKES UNIVISION #2 NETWORK IN BROADCAST PRIME AMONG ALL ADULTS 18-34

MIAMI, FL, February 7, 2008 – Univision’s live telecast of Wednesday night’s highly anticipated soccer match between the national teams of the U.S.A. and Mexico was seen in its entirety or in part by 9.6 million viewers. With an average audience of nearly 5.1 million total viewers, it also beat ABC, CBS, NBC, and CW among Adults 18-34.

U.S.A. vs. Mexico, Wednesday, February 6, 2008, 9-11:25pm EST, Average Audience
Demographic Average Audience
Total Viewers 2+ 5,096,000
Adults 18-49 3,321,000
Adults 18-34 1,895,000
Men 18-49 2,031,000
Men 18-34 1,164,000
Teens 12-17 465,000

Demonstrating once again its power to attract soccer fans, Univision significantly out-delivered ESPN2’s English-language broadcast of the match:

Univision outperforms ESPN’s English-lnguage broadcast
Demographic Univision ESPN2 Univision Adv.
Total Viewers 2+ 5,096,000 749,000 Nearly 7x
Adults 18-49 3,321,000 486,000 Nearly 7x
Adults 18-34 1,895,000 256,000 More than 7x
Men 18-49 2,031,000 357,000 Nearly 6x
Men 18-34 1,164,000 184,000 More than 6x
Teens 12-17 465,000 100,000 Nearly 5x
SOURCE:  NTI, 2/6/08, Wed 9:00pm-11:25pm; 8:00pm-11pm, Live+SD.

Local Market Highlights:

  • Univision was the #1 station in the time period among:
    • Total Viewers 2+ in Los Angeles, Houston, and Dallas
    • Adults 18-49 in Los Angeles, Houston, Dallas, and San Francisco
    • Adults 18-34 in Los Angeles, Houston, Chicago, Dallas, and San Francisco
    • Men 18-49 in Los Angeles, Houston, Chicago, Dallas, and San Francisco
    • Men 18-34 in Los Angeles, New York, Houston, Chicago, Dallas, and San Francisco
    • Women 18-49 in Los Angeles, Houston, Dallas, and San Francisco
    • Women 18-34 in Los Angeles, Houston, Dallas, and San Francisco
  • The game beat first-run shows such as “American Idol” on Fox, “Law & Order” on NBC, “CSI: NY” on CBS and “Cashmere Mafia” on ABC in the following demos:
    • Adults 18-34, Men 18-34 and Women 18-34 in Los Angeles, Houston and Dallas
    • Adults 18-49 and Men 18-49 in Los Angeles and Houston
  • Univision stations out-delivered ESPN2’s coverage of the match in Los Angeles, New York, Miami, Houston, Chicago, Dallas, San Antonio, Phoenix, San Francisco, Sacramento and Austin among Households; and in Los Angeles, New York, Houston, Chicago, Dallas and San Francisco among Adults 18-49, Adults 18-34, Men 18-49, Men 18-34 and Total Viewers 2+

    SOURCE: Nielsen Media Research, NSI Live, Wednesday, February 6, 2008

Univision Communications Inc. is the premier Spanish-language media company in the United States. Its operations include Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 99% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 89% of U.S. Hispanic Households; Galavisión, the country’s leading Spanish-language cable network; Univision Television Group, which owns and operates 64 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Spanish-language radio group which owns and/or operates 70 radio stations in 16 of the top 25 U.S. Hispanic markets and 5 stations in Puerto Rico; Univision Music Group, which includes Univision Records, Fonovisa Records, La Calle Records and Mexico-based Disa Records as well as Fonomusic and America Musical Publishing companies; and Univision Online, the premier Spanish-language Internet destination in the U.S. located at www.univision.com. Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa’s pay television channels in the U.S., and a non-voting 14.9% interest in Entravision Communications Corporation, a public Spanish-language media company. Univision Communications has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States.

For more information, please visit www.univision.net.

Contact
Lara Migliassi
(305) 640-3711
marketingcomm@univision.net

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