JAMEY ROOTES, PRESIDENT
Jamey Rootes serves as President of Lone Star Sports & Entertainment and is responsible for all business functions of LSSE. Rootes is also President of the Houston Texans. Rootes has been with LSSE and the Texans for nine years and has been in the professional sports industry for many years.
Under Rootes’ leadership, LSSE has become a premier event services company, producing record-breaking soccer events and the Texas Bowl at NRG Stadium, among other events.
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Jamey Rootes serves as President of Lone Star Sports & Entertainment (LSSE), a sports management agency associated with the Texans.
LSSE has been a catalyst for some of Houston’s most significant sporting events, especially in soccer. LSSE hosted the 2003 U.S. vs. Mexico soccer match which set a soccer attendance record for Texas and caused U.S. Soccer to recognize NRG Stadium with the Best Soccer Crowd in America award.
More recently, LSSE has hosted America’s largest crowds for InterLiga in 2004-2006, Gold Cup in 2005 and then set a new Texas soccer record in 2006 with Barcelona on Tour. This success led to the establishment of Houston’s new Major League Soccer franchise, the Houston Dynamo in 2006.
Outside of soccer, LSSE manages the AdvoCare Texas Bowl, Houston’s only collegiate bowl game. In 2006, the Texas Bowl generated almost $30 million in economic impact which is comparable to premier bowl games like the Alamo, Gator and Cotton Bowls. The game attracted a NRG Stadium bowl record crowd of 52,210, placing the Texas Bowl in the top-ten among non-BCS bowls for ticket revenue.
Also, the Bowl’s charity partner, Depelchin Children’s Centers received a check for $50,000 to support their important work with the youth and families of the Houston Area. Throughout the year, LSSE represents the marketing rights of the Shell Houston Open and other events in the Houston area.
Jamey Rootes serves as President of the Houston Texans and is responsible for all business functions of the club. Since joining the Texans, Rootes has overseen the team’s efforts to secure stadium naming rights and sponsorship, coordinated radio and TV broadcasting relationships, engineered the club’s successful ticket and suite sales campaigns, led creation and launch of the team’s identity, and developed the team’s highly-acclaimed customer service strategy.
Under Rootes’ leadership the Texans have earned many distinctions, including the American Marketing Association’s “Crystal Award” for the best overall marketing campaign. J.D. Power & Associates recognized the team for providing the best fan experience in the NFL and even featured the Texans as a service success story in their recent book entitled Satisfaction. Also, the Texans were recognized with Sports Business Journal’s PRISM Award, which is given annually to the top major league professional sports team based on business excellence criteria. In 2003, the Texans were also named by Sports Business Journal asthe best sports start-up over a five-year period. In 2006, the Texans extended their sell-out streak to 50 consecutive home games, a Houston NFL record and a testament to the consistent quality of service and entertainment provided by the organization on gameday. As a result, the Texans have consistently been recognized as one of the most valuable professional sports franchises both in the NFL and globally, as measured by a variety of business publications.
Rootes was selected twice by Sports Business Journal as a member of their distinguished “Forty Under 40” list of leading sports executives. Also, Rootes maintains an active role in the community and serves on a number of boards, including the United Way of Greater Houston and the Greater Houston Convention & Visitors Bureau.
Prior to joining the Houston Texans, Rootes helped to launch Major League Soccer as President and General Manager of the Columbus Crew. During his tenure, the Crew was consistently among the league’s strongest teams both on and off the field and Rootes was recognized as Executive of the Year in 1996 and Marketing Executive of the Year in 1999. Rootes helped lead the construction of Crew Stadium in 1999, which was the first stadium of its type in America. This facility earned distinction as America’s Foremost Sports Facility of the Year.
A native of Stone Mountain, Ga., Rootes attended Clemson University and was a member of the Tigers’ soccer team that captured two NCAA titles and served as Student Body President. While earning an MBA at Indiana University, he served as an assistant soccer coach for the Hoosiers. Rootes previously held positions at IBM and Procter & Gamble before entering sports.
Rootes lives in West University with his wife, Melissa, and their children, Christopher and Caroline.
DAVID FLETCHER, GENERAL MANAGER, LONE STAR SPORTS & ENTERTAINMENT
EXECUTIVE DIRECTOR, ACADEMY SPORTS + OUTDOORS TEXAS BOWL
David Fletcher became Executive Director of the Academy Sports + Outdoors Texas Bowl and AdvoCare Texas Kickoff as well as the Director of Lone Star Sports & Entertainment on January 1, 2014. He was promoted to General Manager of Lone Star Sports & Entertainment on April 1, 2016. During his time leading LSSE, David has solidified NRG Stadium as one of the premier destinations for sporting events in the world. He’s overseen some of biggest sporting events to ever come to Houston, including the most attended college football game (2014 AdvoCare Texas Kickoff), the most attended Bowl game (2015 Bowl) and the most attended soccer game (Copa America Centenario Semifinal – US vs. ARG) along with a number of other world class events like the first ever Manchester Derby played outside the UK between Manchester United and Manchester City in 2017.
David joined the NFL’s Houston Texans in June 2010. Prior to leading LSSE and the Texas Bowl, he most recently served as the Director of Corporate Development and Broadcast Sales of the Texans, negotiating and managing a number of the team’s major corporate partnerships while helping to build and oversee one of the largest in-house media platforms in the NFL. In October 2012, he added the responsibility of the same role with Lone Star Sports & Entertainment leading local corporate sales efforts for the Texas Bowl and Texas Kickoff. David started his career as intern with the Houston Texans in 2002 and followed with positions at Clear Channel Radio and the NBA’s Houston Rockets before returning to the Texans in 2010.
A native of Houston, David is a proud graduate of the University of Texas at Austin. He was named a member of the Houston Business Journal’s “40 Under 40” for 2017 as well as one of the Top-20 Most Influential Sports Leaders in Houston. He serves as an Executive Committee member of the Football Bowl Association, the College Football Playoff National Championship Game Houston 2024 Host Committee, the Touchdown Club of Houston, the Texas Exes Houston Chapter and the United 2026 Houston World Cup Bid Committee. He currently lives in Missouri City with his wife, Sara, and their children, Sydney and Will.
BLAINE FOREMAN, SENIOR EVENT & OPERATIONS MANAGER
Blaine Foreman joined LSSE in September of 2015 after working with the Houston Texans for two seasons as a Partnership Marketing Coordinator. In his role as Events & Operations Manager, he manages all of the gameday and team operations for the AdvoCare Kick-off and Academy Sports + Outdoors Texas Bowl.
Before joining the Houston Texans & LSSE, Blaine worked for Georgia IMG Sports Marketing as an Account Executive in 2012. He began his career as an Intern with Texas A&M Sports Properties (Learfield Sports) from 2008 – 2010, and then took a position with Chick-fil-A as a Marketing Director in College Station, TX.
A native of Port Neches, TX, Blaine is a proud member of the Texas A&M University class of 2009. He graduated with a Bachelor’s degree in Sport Management. He currently lives in Houston, TX with his wife Rene’.
LAUREN BOONE, MARKETING COORDINATOR
In her role as Marketing Coordinator, Lauren manages all marketing and creative aspects for LSSE events including ad buys, event websites, social media accounts and all other digital communication. She is also responsible for creating print, digital and other creative advertisements and sales collateral for LSSE events and oversees merchandise partner relations for the company.
Lauren found her passion for the sports industry in the summer of 2013 when working as a Houston Texans Corporate Development Intern for Training Camp. Afterwards she went on to work as an intern for the Round Rock Express as a member of the marketing and events department called the Street Team. She then found her way back to the Texans as the Year-Long Ticketing Intern before being promoted to her current roles as Marketing Coordinator for Lone Star Sports & Entertainment.
A native Houstonian, Lauren attended Episcopal High School and then Southwestern University, where she graduated in December of 2014. She has duel degrees in Business and Spanish, and was a member of Southwestern’s NCAA DIII Women’s Golf Team all four years.
SARAH DEDMON, SENIOR EVENT COORDINATOR
As Senior Event Coordinator for LSSE, Sarah is in charge of coordinating all Bowl Week events and managing all DePelchin Academy Sports + Outoors Texas Bowl volunteer and committee chair efforts. Sarah also oversees the relationship with the Academy Sports + Outdoors official charitable partner, DePelchin Children’s Center.
Before joining the LSSE team, she spent three years as the Ticketing and Suites Coordinator for the Houston Rockets and Toyota Center. In that role, Sarah assisted with on-court fan experiences and supervised the department intern, while also supporting the event planning needs of the organization. Prior to the Rockets, she interned in the Texas A&M Athletic Department, overseeing all of the special events on West Campus and managing six different athletic facilities. Sarah also worked for 12th Man Productions, the university’s athletic media branch, and supervised volleyball intramurals at the student Rec Center.
Sarah is from Friendswood, Texas and is a proud member of the Texas A&M University class of 2015. She graduated with a degree in Sport Management and a minor in Business Administration. She currently lives in Houston with her husband, Seth.
JASMINE BUTLER, EVENT & MARKETING COORDINATOR
In her role as Event & Marketing Coordinator, Jasmine manages Bowl Week events, oversees hotel hospitality room planning and execution, and coordinates LSSE event and marketing activations. She also is responsible for coordinating the Gridiron Legends program and family events throughout the season.
Prior to joining LSSE, Jasmine joined the Houston Texans as a Marketing Events Intern where she assisted with the execution of programs and events from youth football programs to Texans Radio.
A native Houstonian, Jasmine is a proud member of the Louisiana State University class of 2014. She graduated with a Bachelor’s degree in Sports Administration.